T
is for Target Market
The primary consideration when devising an advertising campaign is
a knowledge of the Target Market. For example, when retailing ties,
the market is primarily men aged above 25 years. When retailing novelty
ties, the age range may be from 25 to 45. The object of planing one's
advertising is to know what your target grouping is, and how they
will search for their product. If the market is professional men,
different search terms may be used than if the market consists of
all men or all people. The word "cravate" may be used, and
so forth...
Target markets can be understood best by market research. You probably
alreadyknow who your best customers are - You may be able to work
out your best search terms by a simple questionnaire, or alternatively
by using various facilities available of the web. Buzzpages is able
to help you in this process, and to develop meaningful strategies
to attract the customers who have been your mainstay, and also maybe
to plumb other markets.
Contact
us for further information.
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